MallowbyNames

Luv

luhv · Of uncertain origin; possibly a modern coinage based on the word 'love' or a phonetic variant of 'Luv' as a nickname.

2025 rank (girls)
#13,208
Babies named in 2025
6
Peak popularity
2023
2025 frequency
1 in 267,878 girls
Usually for
Girls & boys
Trend
Declining since 2022

Declining since 2022, #13,208 for girls today.

Popularity of Luv since 1970

Babies named Luv per year in U.S. Social Security records.

3710198020002020Most births 2023GirlsBoys
GirlsBoys
Data table (by decade)
DecadeGirlsBoys
1970s360
1980s00
1990s710
2000s523
2010s2425
2020s3928

Meaning & origin

Luv is a modern, rare unisex name first recorded in the U.S. in 1970. It is generally understood as a phonetic spelling of the word 'love' and may have been adopted as a given name to convey affection. The name saw its peak popularity in 2023, and its trajectory has been falling since 2022, but it remains a distinctive choice among word names. Luv has been given to an average of about 1 in 267,878 babies in recent years, placing it well outside the top 10,000. It has no strong associations with any particular state or region, as reflected by its lack of top-state data. Although Luv has occasionally been used in various contexts, its etymology is not definitively established, and it may simply be a creative respelling of the familiar term. Its rarity and straightforward meaning make it a name that stands out without elaborate historical or cultural baggage.

Luv first appears in U.S. records in 1970. It is likely a phonetic respelling of the word 'love' or a short form of names like 'Love' or 'Luvina'. As a given name, it has seen occasional use but remains rare. Its rise in popularity in recent years may reflect a broader trend of word names and affectionate terms used as personal names.

Nicknames & variants

Variants: Love, Luvie

Sibling names for Luv

Names that share Luv's style, for a brother or sister.

Sisters: Lila, Mila, Nova, Skye, Wren

Brothers: Jax, Leo, Max, Owen, Zane

A parent animal hugging its little one, the personalized name page

L is for Luv, our favorite little person.

L is for Luv…”

In a Mallowby alphabet book, Luv's letter becomes Luv's page: hand-illustrated, printed hardcover or paperback, made just for them.

Make Luv's book

Books for siblings or grandkids? The second book is 15% off.

Questions parents ask

What does the name Luv mean?
Luv is of uncertain origin but is widely understood as a phonetic variant of the word 'love'.
How popular is the name Luv?
As of 2025, Luv ranked 13,208th in the U.S. with about 1 in 267,878 newborns given the name. Its peak year was 2023.
Is Luv a boy's or girl's name?
Luv is used as a unisex name, though it has been slightly more common for girls in recent years.