MallowbyNames

Allure

uh-LOOR · Allure means the quality of being powerfully and mysteriously attractive or fascinating.

2025 rank (girls)
#4,987
Babies named in 2025
26
Peak popularity
2023
2025 frequency
1 in 61,818 girls
Usually for
Girls
Trend
Rising since 2002

Rising since 2002, #4,987 for girls today.

Popularity of Allure since 1997

Babies named Allure per year in U.S. Social Security records.

142741200020102020Most births 2023Girls
Data table (by decade)
DecadeGirls
1990s54
2000s141
2010s198
2020s196

Meaning & origin

Allure is a modern English name derived from a French-rooted vocabulary word, first appearing in U.S. birth records in 1997. It has been rising in use since 2002, reaching its peak rank of 4,987 in 2025, with a 1-in-61,818 incidence. Pennsylvania recorded the most uses for this name. The trajectory shows a steady climb, fitting a broader trend of abstract virtue and attraction names.

Allure is derived directly from the English word 'allure', which entered English from Old French 'alurer' (to attract). The French verb itself combines the prefix 'a-' and 'lurer' (to lure), from a Frankish origin. As a given name, Allure is a modern coinage, first recorded in U.S. birth data in 1997, reflecting a trend of using abstract nouns as names.

Where Allure is most popular

Births per 100,000 girls by state, 2025. The lightest shade means too few recorded births.

Nicknames & variants

Nicknames: Lulu, Rue

Sibling names for Allure

Names that share Allure's style, for a brother or sister.

A parent animal hugging its little one, the personalized name page

A is for Allure, our favorite little girl.

A is for Allure…”

In a Mallowby alphabet book, Allure's letter becomes Allure's page: hand-illustrated, printed hardcover or paperback, made just for them.

Make Allure's book

Books for siblings or grandkids? The second book is 15% off.

Questions parents ask

What does the name Allure mean?
Allure means the quality of being powerfully and mysteriously attractive or fascinating.
How popular is Allure?
As of 2025, Allure ranked 4,987 in the U.S., with about 1 in 61,818 baby girls given this name.
Is Allure a boy or girl name?
Allure is primarily used for girls.