Allura

Meaning & origin

Allura is a modern feminine name with a distinctive sound and a clear connection to the appealing quality of 'allure'. It first appeared in U.S. birth records in 1946 but remained extremely rare for decades. Beginning around 1987, it started a slow but consistent climb in popularity, reaching its highest rank of 3,517 in 2025. That year, roughly 1 in 37,378 newborn girls received the name, with the strongest concentration in Pennsylvania. The name's trajectory suggests a steady, rising appreciation, likely driven by parents seeking a name that is both melodious and evocative without being common. Though not rooted in ancient tradition, Allura carries an undeniably modern, polished feel. Its sound shares a fashionable cadence with names like Luna and Aria, while its rarity sets it apart. For families who value a name that is both beautiful and uncommon, Allura offers a distinctive choice backed by a gentle upward trend.

Allura appears to be a modern coinage derived from the English word 'allure', meaning to attract or charm. It first appeared in the United States in the mid-20th century, with a recorded birth as early as 1946. The name may have been influenced by similar-sounding names like Alura or by the seductive connotations of 'allure'. It has remained rare but has seen a steady increase in usage since the late 1980s.